It is the vision of the College of Business to serve the New Orleans metro area in much the same way that the great urban public universities of the south - including the University of Houston and Georgia State University - serve their metro areas. Accomplishing that vision would include developing an outstanding MBA program, that is responsive to our community's needs, as our flagship program. In addition, we must continue to serve the undergraduate business education needs in a community that has a documented need for entry level college trained employees. However, our efforts in the undergraduate area should be highly focused, broad-based functional area education with a goal of maintaining our current level of undergraduate commitment. State-of-the-art executive programs in several fields and international programs would also be a critical part of our offerings. Research centers in areas relevant to the area business and government communities would be added. Those could include, but not be limited to: a Tourism Research Center, a Logistics Research Center (emphasizing intermodal transportation research), an Entrepreneurship Research Center, a Center for the Study of Resource Prices, and a Center for the Study of Information Technology. Selective Ph.D. programs would be included as part of the overall course offerings at a time when the resources would allow these programs. It is our vision that the College would be very aggressive in the pursuit of new initiatives that would create new resources for the College to achieve our vision. It is recognized that the University is not going to be a major source of new resources in the foreseeable future. Thus, the development of resources internally - through growth in executive and international graduate, undergraduate, and certificate programs - to achieve our vision becomes a very high priority. Goals Statement Mission Statement