College of Business Administration The University of New Orleans Home  
       
  MARKETING & LOGISTICS DEPARTMENT
Overview
Undergraduate
Graduate
Courses
Faculty& Staff
Internships
Career Resources

PROGRAMS
Undergraduate
Graduate
Executive Education
Internships
Contact Us

MASTERS PROGRAMS
M.B.A
M.S. Health Care
M.S. ACCOUNTING
M.S. TAXATION
EMBA
EMHCM - Health Care

STUDENT INFO
Alumni
Business Alumni Council
Internships
Student Organizations

SERVICES
Calendar
Special Programs
Links


  Faculty and Staff
Thomas S. O'Connor
 
Professor and Chair
Ph.D., University of Alabama
Phone: (504) 280-6966
Office: KH 331
Email: toconnor@uno.edu
 
 
 
Background:

Doctor O'Connor joined the faculty of LSU in New Orleans in 1970.  LSUNO became the University of New Orleans in 1973.  He had previously taught full-time at the University of Alabama.  During his tenure at what is now the University of New Orleans he has taught in the UNO-Munich program and the UNO executive MBA program in Jamaica, and as a special adjunct at Loyola University New Orleans (by special permission of UNO).  He has traveled extensively in the Western Hemisphere and routinely translates materials in foreign languages into English.
Current Research Interests:

In his lengthy career, Dr. O'Connor has developed a broad base of interests and a history of extensive cross-disciplinary work inside and outside the field of business.
Dr. O'Connor is internationally recognized as an authority on the creation and protection of intellectual property rights and the process of technology transfer.  He is also recognized as an expert in alternative means of examining statistical data, new methods of sampling defined populations, and in the government/ business interface for product development and commercialization.

Recent Research and Publication Activities:

Dr. O'Connor's research has appeared in Journal of Marketing in the Nonprofit and Public Sectors, Journal of Business Forecasting, Journal of Collective Bargaining in the Public Sector, Journal of the Academy of Marketing Science, Public Relations Journal, and other journals in accountancy, management science, finance, and logistics.
Since 2003, Dr. O'Connor has authored and co-authored significant papers that appeared in the Proceedings of the International Association for the Management of Technology (IAMOT) at Nancy, France (2003) and the Annals of the Royal Bank of Canada Symposium on Crosscultural Marketing in Montreal (2003).  He was also the Distinguished Visiting Speaker at the John Molson School of Business at Concordia University, Montreal, Quebec in October, 2004.  To that date there had only been eight speakers in the history of the program. 
His publications have also included the Study Guide to accompany Boone and Kurtz; Contemporary Marketing, Twelfth Edition (2004) and also to accompany the soft cover version of the same text, published as Contemporary Marketing, 2004.  He has been associated with Contemporary Marketing since the sixth edition in 1988.
His article, "Protecting Intellectual Property Rights in the Early Twenty-First Century Changes in Law and Interpretation" appeared in the Journal of Marketing in the Nonprofit and Public Sectors, October 2003 and was subsequently published as a chapter in the text Government Policy and Program Impacts on Technology Development, Transfer, and Commercialization (New York: Haworth Press, 2004).
Also since 2003, Dr. O'Connor has authored or co-authored seven additional articles in other proceedings and venues including:
Appropriateness of Personnel Utilization and Continuity in Government-run Technology Transfer Offices and
Trademark Dilution: a New Law's Potential Impact on Intellectual Property Rights? in Proceedings of the Annual Conference on Emerging Issues in Business and Technology (October 2003),
The Developing Issue of the Exercise of Copyright Protection on the Internet: Further Protecting the Right to Intellectual Property in Proceedings of the 2004 Conference of the Association of Collegiate Marketing Educators (March 2004),
"International Implications of Internet Digital File Sharing on Copyright Protection" "The Berne Convention's Impact," in Proceedings of the Academy of Marketing Science (May, 2004),
"Vulnerability of Copyrights in the Digital Age: File-sharing and the Effectiveness of a Traditional Protection of a Form of Intellectual Property," Proceedings of the Summer Educators; Conference of the American Marketing Association (August, 2004).   
;Forensic Uses of Curvilinear Regression Models in Civil Litigations,? Proceedings of the Society for Marketing Advances (November 2004),
;The Irish View of Intellectual Property Rights and Creativity: A Marketplace Approach,? Proceedings of the Academy of Marketing Science (May, 2005).   
Dr. O'Connor has also presented special sessions at the meetings of the Society for Marketing Advances in 2003 and 2004 and is scheduled to present one in 2005.
Teaching Interests:

Dr. O'Connor's teaching interests are eclectic.  He teaches marketing research, international marketing, and marketing strategy on a regular basis, and historically has also taught logistics, in which he maintains a continuing interest, consumer behavior, and advertising.
He has, in his career, taught every course in the marketing curriculum, and a number in the field of management, statistics, and economics.
Professional Service Activities:
Dr. O'Connor serves as a reviewer for Journal of Marketing in the Nonprofit and Public Sectors and Proceedings of the Association of Collegiate Marketing Educators. He is a member of the American Marketing Association and Past President of its New Orleans Chapter, and a member of the Academy of Marketing Science, Society for Marketing Advances, the International Association for the Management of Technology, and American Academy of Advertising.     
 

   
.






Updated by rkern:TOCONNOR on 2/11/2009 2:58:23 PM
 

The University of New Orleans • 2000 Lakeshore Drive, New Orleans, LA 70148
(504) 280-6000 • Toll-Free at (888) 514-4275