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Doctor O’Connor joined the faculty of LSU in New Orleans in 1970. LSUNO became the University of New Orleans in 1973. He had previously taught full-time at the University of Alabama. During his tenure at what is now the University of New Orleans he has taught in the UNO-Munich program and the UNO executive MBA program in Jamaica, and as a special adjunct at Loyola University New Orleans (by special permission of UNO). He has traveled extensively in the Western Hemisphere and routinely translates materials in foreign languages into English. Current
Research Interests: Dr.
O’Connor is internationally recognized as an authority on
the creation and protection of intellectual property rights
and the process of technology transfer.
He is also recognized as an expert in alternative
means of examining statistical data, new methods of sampling
defined populations, and in the government/ business interface
for product development and commercialization. Since
2003, Dr. O’Connor has authored and co-authored significant
papers that appeared in the Proceedings of
the International Association for the Management of Technology
(IAMOT) at Nancy, France (2003) and the Annals
of the Royal Bank of Canada Symposium on Crosscultural Marketing
in Montreal (2003). He was also
the Distinguished Visiting Speaker at the John Molson School
of Business at Concordia University, Montreal, Quebec in
October, 2004. To that date
there had only been eight speakers in the history of the
program. His
publications have also included the Study Guide
to accompany Boone and Kurtz’ Contemporary Marketing,
Twelfth Edition (2004) and also to accompany the soft
cover version of the same text, published as Contemporary
Marketing, 2004. He
has been associated with Contemporary
Marketing since the sixth edition in
1988. His
article, “Protecting Intellectual Property Rights in the
Early Twenty-First Century – Changes in Law and Interpretation”
appeared in the Journal of Marketing in the
Nonprofit and Public Sectors, October 2003 and was subsequently
published as a chapter in the text Government
Policy and Program Impacts on Technology Development, Transfer,
and Commercialization (New York: Haworth Press, 2004).
Also
since 2003, Dr. O’Connor has authored or co-authored seven
additional articles in other proceedings and venues including: “Appropriateness
of Personnel Utilization and Continuity in Government-run
Technology Transfer Offices” and “Trademark
Dilution: a New Law’s Potential Impact on Intellectual Property
Rights” in Proceedings of the Annual Conference
on Emerging Issues in Business and Technology (October
2003), “The
Developing Issue of the Exercise of Copyright Protection
on the Internet: Further Protecting the Right to Intellectual
Property” in Proceedings of the 2004 Conference
of the Association of Collegiate Marketing Educators
(March 2004), “International
Implications of Internet Digital File Sharing on Copyright
Protection – The Berne Convention’s Impact,” in
Proceedings of the Academy of Marketing Science (May,
2004), “Vulnerability
of Copyrights in the Digital Age: File-sharing and the Effectiveness
of a Traditional Protection of a Form of Intellectual Property,”
Proceedings of the Summer Educators’ Conference
of the American Marketing Association (August, 2004).
“Forensic
Uses of Curvilinear Regression Models in Civil Litigations,”
Proceedings of the Society for Marketing Advances
(November 2004), “The
Irish View of Intellectual Property Rights and Creativity:
A Marketplace Approach,” Proceedings of the
Academy of Marketing Science (May, 2005).
Dr. O’Connor has also presented special sessions at the meetings of the Society for Marketing Advances in 2003 and 2004 and is scheduled to present one in 2005. Teaching
Interests: Dr.
O’Connor’s teaching interests are eclectic.
He teaches marketing research, international marketing,
and marketing strategy on a regular basis, and historically
has also taught logistics, in which he maintains a continuing
interest, consumer behavior, and advertising.
.
Overview
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