Russell Lacey

		Associate Professor Ph.D., University of Alabama Phone: (504) 280-6483 Office: KH 332 Email: rlacey@uno.edu Website: http://www.rlacey.net

Background:

Professor Lacey received his Ph.D. in Marketing from the University of Alabama.

Research:

Professor Lacey’s research has been accepted for publication at many peer reviewed marketing journals, including: Journal of Service Research, Marketing Letters, Journal of Advertising Research, Journal of Marketing Theory & Practice, Journal of Business and Industrial Marketing, Journal of Consumer Marketing, Journal of Relationship Marketing, Journal of Marketing Communications, Health Marketing Quarterly, and Marketing Health Services. He also is a contributor to the book Relationship Marketing: Gaining Competitive Advantage through Customer Satisfaction and Customer Retention and has published in numerous marketing and management conference proceedings.

Professor Lacey is currently working on several empirically supported research studies. He continues to work with other Gulf Coast marketing researchers to investigate consumer behaviors in the aftermath of Hurricane Katrina. Working with another set of scholars, he is studying the effects of event marketing and sponsorship of events. During the summer of 2008, he worked with the New Orleans Hornets to complete the data collection phase to a follow-up study to assess the impact of community service initiatives on building more committed customer relationships.

Professional Background:

Professor Lacey also has accumulated more than 12 years experience in a variety of strategic marketing management positions at Blue Cross and Blue Shield of Kansas City and Baylor Health Care System, in Dallas Texas.

Teaching:

Professor Lacey teaches undergraduate and graduate level marketing courses, including UNO's Executive Masters of Science in Health Care Management in New Orleans and its MBA program in San Juan, Puerto Rico. At UNO, Dr. Lacey teaches Strategic Marketing Management, Advanced Services Marketing Management, Health Care Marketing, Marketing Strategy, Services Marketing, and Principles of Marketing. He also has taught at the University of Alabama and at UNO’s International Summer School program in Innsbruck, Austria during the summer of 2006.

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