Welcome to an Exciting Marketing Career!

Career Planning & Placement

Off Campus Efforts

Often students will not find a suitable match at the Career Placement Center. For example, some students desire to work for a very small, entrepreneurial company or a company in a specific geographical area, and the companies typically using the Career Placement Center will not be able to meet these students' needs. Some students will discover that they have failed to develop a set of professional characteristics that appeal to these companies. In any event, finding a position outside campus requires a great deal of effort and careful preliminary planning.

Placement efforts outside the Career Placement Center should begin early in your senior year. Carefully worded cover letters and resumes are critical in persuading a potential employer to grant an interview. Targeting specific employers takes creativity and research skills. Recognizing that people are also products, marketing majors often find that they can apply their training to their placement efforts.

The Career Placement Center, your faculty advisor, instructors, family and friends can assist you in these outside efforts. Recently, the Internet has become an excellent new way of searching for job opportunities and for posting your resume.

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