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International Marketing

Description

In today's truly global business environment, companies have a stronger need than ever for expertise in conducting international business. Traditionally, American companies have performed very poorly in the international business arena, as evidenced by our tremendous trade imbalance.

The need for international marketing skills in today's economy is great. To succeed, international marketing managers must have a well-founded knowledge of commerce laws, logistics, transportation, and the social, economic, and political conditions underlying the economies of distant markets. Larger markets and decentralized decision-making add to the responsibility of the international marketer. Planning and managerial positions abroad usually require considerable experience in international marketing, as well as technical expertise and proven company loyalty.

Career Opportunities

While a few U.S. companies hire students for international marketing, the majority reserve such positions for experienced personnel who have proven themselves in domestic operations. In spite of this fact, import and export companies provide opportunities as do other companies specializing in international trade.

Educational Background

For the student interested in a career in international marketing, foreign language classes are highly recommended. Also, if the opportunity exists, students should expose themselves to other cultures, history, monetary systems, political situations, and customers.

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