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Welcome
to an Exciting Marketing Career!
Careers
in Marketing
Careers in marketing provide ample opportunity for promotion
into general management areas. The expertise gained in marketing
areas, as well as the understanding of the consumer, are
valuable assets sought by company executives in developing
new managers in their companies. The career fields listed
are just some of the potential opportunities for you as
a marketing graduate. As these are discussed in more detail
later, hopefully you can gain some perspective on what your
special interest or area of capability might be.
As
early as possible, take a strong, purposeful interest in
your career. You should solicit input from many sources;
no single source is likely to have all the information you
need to make an informed decision. Talk to friends, family,
neighbors, co-workers, faculty, and career professionals
both on and off campus. While you will find many helpful
sources of information and guidance, no one will take you
by the hand and lead you through your career decision. You
must take the initiative. It is absolutely critical that
you understand as completely as possible what your strengths
and weaknesses are, what you want out of life, what you
are willing to put into a career, and what options are available
to you.
The
career fields described provide a partial list of options
available to you with a marketing degree. Upon successful
completion of your course work, you will have a degree in
marketing, not sales, not promotion, and not logistics.
Thus, taking these courses does not necessarily limit you
in your potential in related career fields. Also notice
that many of the optional courses overlap other potential
career fields. In order to give you a feel for each of the
career fields, a short description of each, along with opportunities
for advancement in the field, are listed.
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